Principal Product Designer, Growth

Stitch Fix is the leading online personal styling service that helps people discover styles they will love. The Principal Product Designer, Growth will lead the design strategy and execution across acquisition, onboarding, and activation, collaborating with various teams to enhance the client experience and drive measurable growth.

Responsibilities:

• Reimagine onboarding and first value: Evolve onboarding into a dynamic, personalized experience that adapts to client intent, helps clients quickly understand what Stitch Fix can do for them, and creates clear paths to first conversion
• Expand how clients discover Stitch Fix: Design new acquisition entry points across product, partnerships, and emerging channels, leveraging core experiences such as anchor items, merchandising, collaborations, and influencers, and exploring referral loops and other product-led growth mechanisms
• Drive activation and early lifecycle: Define how we bring clients back and deepen engagement beyond the first interaction, connecting onboarding, early engagement, and reactivation into a cohesive system focused on the highest-leverage moments
• Balance iteration and new bets: Improve core flows while testing new approaches to acquisition and activation, moving quickly from concept to experiment and partnering with Data Science to define hypotheses and learning agendas
• Lead through craft and influence: Set a high bar for quality, clarity, and usability, translating complex ideas into simple, intuitive experiences and influencing cross-functional partners to shape product direction

Requirements:

• 8–12+ years designing consumer products, with meaningful experience in conversion and acquisition driving experiences
• Proven ability to operate at a principal level, owning ambiguous, high-impact problem spaces
• Strong product thinking paired with excellent design craft
• Experience driving measurable impact on acquisition, conversion, or engagement
• Comfortable working in fast-moving, experiment-driven environments
• Strong communicator with the ability to influence across teams and levels
• Experience with personalization, recommendations, or AI-driven experiences