Enablement Manager, AI Agent

Cresta is on a mission to enhance customer conversations through AI, aiming to revolutionize contact centers. The Enablement Manager, AI Agent will be responsible for empowering go-to-market teams to effectively position and sell the AI Agent product, ensuring a clear understanding of its capabilities and value for enterprise customers.

Responsibilities:

• Develop and deliver enablement programs that deeply educate sellers on Cresta’s AI Agent product, including capabilities, architecture, deployment models, and differentiation
• Translate technical AI concepts into clear, compelling narratives that resonate with executive, operational, and technical buyer personas
• Define and reinforce best-practice sales motions for AI Agent opportunities, from use-case discovery and qualification through solution design and close
• Enable sellers to identify high-impact AI Agent use cases, map value to customer KPIs, and position outcomes across industries and contact center environments
• Collaborate with Product Marketing to create AI Agent–specific enablement assets, including, talk tracks, objection handling, competitive guidance, and persona-based messaging
• Ensure sellers can clearly articulate how Cresta’s AI Agent differs from traditional automation, rules-based bots, or generic AI solutions
• Define and track success metrics for AI Agent enablement, such as ramp time, AI Agent attach rate, win rate, sales cycle length, and product adoption indicators
• Use insights from deal reviews and field feedback to continuously improve enablement programs and content