Ping IdentityRemote
Marketing Operations Program Manager
United States of America
Full Time
4 weeks ago
Visa Sponsor
Key skills
Marketing operationsMarketing strategyIdeal Customer Profile (ICP)Marketing Qualified Account (MQA) frameworkLead-to-revenue lifecycleAccount-based marketingQualification frameworks MQLQualification frameworks MQASalesforceMarketo6senseMarketing analyticsRevenue Operations (RevOps)Go-to-market (GTM) strategyMarketing data governanceProject management toolsAsanainfluenceConsultingAnalyticsSaaSProject ManagementSales
About this role
Ping Identity is a company focused on creating secure and seamless digital experiences for users. They are seeking a Marketing Operations Program Manager to drive the operational backbone of their marketing strategy, connecting data, systems, and processes for informed decision-making and efficient execution.
Responsibilities:
- Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy
- Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS
- Support the evolution from lead-based to account- and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense
- Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)
- Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion
- Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk
Requirements:
- 5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS
- Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)
- Proven ability to lead complex, cross-functional initiatives end-to-end
- Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense
- The ability to navigate the organization and influence priority calls using clear, data-backed evidence
- A knack for solving ambiguity and creating structure where the path forward isn't always clear
- Experience building or scaling account-based marketing or MQA frameworks
- Background in marketing analytics, RevOps, or GTM strategy
- Experience improving marketing data governance and quality
- Familiarity with project management tools such as Asana
- Deep technical familiarity with Marketo, Salesforce, and 6Sense
- Experience with Asana for enterprise-level process design