Content Marketing Manager

Federato is on a mission to defend the right to efficient, equitable insurance for all. As a Content Marketing Manager, you will be responsible for creating and optimizing impactful content across multiple channels, collaborating closely with marketing teams to build brand awareness and drive inbound traffic.

Responsibilities:

• Create compelling, high-quality content, including blogs, white papers, case studies, and social media content
• Partner with the Director of Content to execute the editorial calendar and accelerate content output
• Collaborate with SEO agency to review and approve/revise recommendations, ensure all blogs are SEO-optimized
• Work cross-functionally with internal subject matter experts to develop content that addresses various customer personas
• Manage social media calendar and posting

Requirements:

• 5+ years experience in a B2B content marketing role
• Familiarity with SEO principles
• Excellent writing and storytelling skills
• Strong critical thinking and problem-solving skills
• Enjoys working independently with little direct oversight
• Experience with or desire to learn about using generative AI in content marketing