Product Manager, Digital Experience

Green Thumb Industries (GTI) is a leader in the cannabis space, and they are seeking a Product Manager to enhance their digital shopping experience across various platforms. The role involves owning the product lifecycle, collaborating with cross-functional teams, and utilizing data to drive product innovation and customer engagement.

Responsibilities:

• Maintain and execute a holistic digital product roadmap and prioritize features and enhancements based on business impact, customer data and feedback, and resources availability
• Own the end-to-end product lifecycle, from ideation and concept development to launch and postlaunch optimization, working with cross-functional teams throughout the process
• Break down complex, nebulous concepts into clear, actionable Epics and User Stories with detailed acceptance criteria outlining key customer use cases and technical/business dependencies
• Lead and contribute to AI spec-driven development practices, authoring detailed product specifications with working prototypes that serve as the source of truth for engineering, QA, and cross-functional partners prior to development kickoff
• Collaborate closely with cross-functional teams, including marketing, merchandising, and engineering, to ensure the successful launch and ongoing maintenance of ecommerce products
• Continuous monitoring of product feature performance. Identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experience
• Demonstrate technical proficiency in team's functional area
• Have the natural curiosity to ask inquisitive questions and uncover additional use cases and dependencies
• Stay up-to-date on ecommerce industry trends, technologies, and best practices, and use this knowledge to inform product strategy and development

Requirements:

• BA/BS undergraduate degree required with experience in eCommerce retail or consumer facing industries. Cannabis industry experience a plus
• 6+ years of product management experience creating strategic product roadmaps and working with cross-functional teams in a dynamic, fast paced startup like environment
• Familiarity with spec-driven development practices, with the ability to author comprehensive product specifications that serve as the source of truth for engineering, QA, and cross-functional partners before development begins; candidates with a strong willingness to learn and adopt this approach are encouraged to apply
• Experience managing products through the full life cycle: ideation, development, experimentation, launch and continuous optimization post-launch
• Ability to identify metrics/key performance measures and use data to drive decisions that enhance the customer & user experience
• Demonstrated experience driving revenue growth and improving customer experience for eCommerce consumer products
• Excellent communication skills, both verbal and written, drives for simplicity and clarity, able to confidently present and influence executive management and stakeholders
• Experience with ecommerce platforms and tools (e.g., Salesforce Commerce, Shopify, Figma, Contentful, Mixpanel, Tableau, etc.)
• Experience working with Agile/Kanban and Scrum methodologies and Jira/Confluence
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age