Integrated Enterprise Campaigns Lead

Every month, more than 200 million businesses use Meta technologies to connect with billions of people—and we're entering a new era where AI in combination with Meta’s messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building products that combine our business messaging solutions with cutting-edge generative AI, enabling enterprises of all sizes to drive growth and operate customer engagement across the customer lifecycle more efficiently.

As a Integrated Enterprise Campaigns Lead, you will be the primary strategist and cross-functional orchestrator for Business Marketing Messaging's (BMM) high-priority enterprise initiatives and integrated marketing plans to build enterprise decision-maker consideration for our growing suite of enterprise solutions and accelerate sales funnel performance in close synchronization with Sales teams. This is both a strategy and orchestration role for an experienced marketer who can quickly assess a large, ambiguous problem, build a point of view on how Business Messaging Marketing should support it, and then lead the cross-functional team to develop and execute plans.

You will bridge the gap between "what we could do" and "what we should do" by evaluating product readiness, market opportunity, and audience needs. You will develop canonical marketing strategies and plans, and then orchestrate delivery across BMM, Growth Marketing, Product Marketing, and other partner teams—integrating new workstreams into existing efforts where appropriate.

Responsibilities
Develop canonical marketing strategy and planning documents, including product roadmaps aligned to Product go-to-market goals for Business Messaging Marketing's highest-priority initiatives
* Define the "Should vs. Could": bring an informed, data-backed POV to prioritize marketing activations based on product maturity, funnel analysis, audience insights, and available resourcing
* Synthesize functional capabilities across BMM and Scaled Business Marketing to determine how the collective marketing engine can best support Product GTM goals
* Build understanding of target audiences and translate insights into audience strategies that underpin go-to-market narratives, marketing collateral, and sales enablement content
* Serve as the primary marketing point of contact for complex, cross-cutting initiatives, coordinating work across Business Product Marketing, Business Growth Marketing, Scaled Audience Marketing, Business Education, and other partner teams
* Partner closely with Product Marketing to stay abreast of product plans and translate new developments into clear actions for marketing plans
* Collaborate with Data Science and Insights to develop measurement plans, establish learning agendas, and quantify marketing impact
* Coordinate with Product leads to ensure a seamless customer journey from marketing through to product experience
* Influence and align a broad cross-functional team to deliver integrated marketing plans endorsed by Marketing and Product leadership
* Orchestrate delivery through regular execution rhythms, unblocking issues and ensuring deliverables ship on time
* Surface trade-offs and blockers—such as engineering support for marketing initiatives, resourcing across Small to Medium vs. Enterprise tracks, or new ways of working across teams—and drive resolution
* Define marketing KPIs and measurement plans; regularly report on performance, progress toward goals, and key learnings to inform optimizations
* Establish and drive rhythm-of-business for cross-functional marketing teams, ensuring smooth processes and timely escalation paths for plan alignment, creative reviews, and performance reporting
* Integrate new workstreams into existing marketing motions where it makes sense, rather than always building from scratch

Qualifications
Bachelor's degree
* 10+ years of experience in B2B integrated marketing, product marketing, growth marketing, or strategic marketing planning
* Go-to-market experience with 0-to-1 products
* Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
* Proven experience acting as a "connector" across cross-functional teams to drive results against stated KPIs, experience leading virtual or matrixed teams and managing complex trade-off discussions
* Track record of developing canonical or foundational marketing strategies for enterprise or SMB audiences
* Experience distilling complex or technical information into clear strategies and recommendations for executive audiences
* Experience collaborating with leadership and stakeholders at all levels
* Track record of identifying opportunities outside of defined scope and driving them to execution
* Range of experience across tactical levers including integrated campaigns (with established budgets), partnerships activations (bespoke and scaled), as well as more experimental tactics
* Experience in highly matrixed or complex organizations where alignment is as critical as execution Go-to-market experience with GenAI or AI-powered products
* Experience working with international and regional cross-functional teams
* Demonstrated AI-native approach to work
* Experience with multi-touch attribution, holdout studies, or advanced marketing measurement frameworks
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies