Principal, Marketing Operations

General information

Country United States State Georgia City Atlanta Job ID 48436 Department Marketing Experience Level MID_SENIOR_LEVEL Employment Status FULL_TIME Workplace Type Hybrid

Description & Requirements

You will oversee and optimize the marketing performance function. You will move the organization from traditional tracking to orchestration and incremental impact, building clear economic models that account for Customer Lifetime Value and Customer Acquisition Cost by marketing motion. This role requires a Commercial Architect who can bridge the gap between creative strategy and data science, overseeing four critical pillars: Budget Defensibility, Waterfall Optimization, Channel Excellence, and Account-Based Performance.

A Day in the Life Typically Includes:

• Develop and execute the overall Marketing performance framework, including measurement strategy, definitions of metrics, and ORK/KPIs

• Translate business goals into marketing targets, quarterly OKRs, and performance scorecards

• Establish and develop a team of analysts to create a strong analytical foundation that will produce all marketing reporting, analysis, and insights

• Utilize predictive analytics to forecast pipeline trends and identify bottlenecks before they impact revenue goals
• Drive adoption of AI-driven insights across Marketing
• Collaborate with demand generation and digital teams to optimize lead quality and conversion using modern waterfall management and business development cadences
• Support rhythm of business including recurring review circles including monthly and quarterly business updates and reviews

 

Basic Qualifications:

• 7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or a boutique consulting firm
• Proven experience defining and implementing Market Mix Modeling and Multi‑Touch Attribution
• Demonstrated success building analytical frameworks to track marketing efficiency and effectiveness
• Strong experience analyzing full‑funnel conversion and velocity metrics
• Experience partnering with Finance on budgeting, forecasting, and efficiency metrics
• Experience with marketing technologies including CRM, automation, advanced analytic tools, and modern data stack environments
• Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field

About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn’t just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you’re not just building a career. you’re helping to build what’s next.
Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com


Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
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