Senior Director of Product Marketing, Finance Solutions

Workiva is the trusted data platform for the modern CFO, providing an AI-powered platform that unifies finance, risk, and sustainability. They seek a Senior Director of Product Marketing for Finance Solutions to lead the global go-to-market strategy, driving product innovation and revenue growth while building a high-performing team.

Responsibilities:

• Craft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AI
• Shape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business value
• Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
• Build and inspire a world-class global product marketing team
• Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
• Elevate the role and influence of product marketing across the organization
• Own the end-to-end GTM strategy, from market insight to launch to revenue impact
• Partner deeply with Product Management to bring innovation to market with clarity and momentum
• Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
• Align across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaigns
• Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
• Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead

Requirements:

• 12+ years in product marketing, including 5+ years leading high-performing teams
• Bachelor's Degree in marketing or related field
• Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
• Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
• Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
• Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
• Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage