Product Marketing Manager

Responsive is a market leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major companies like Google and Microsoft. The Product Marketing Manager will drive messaging, positioning, and enablement to enhance the platform's value, collaborating with various teams to launch new products and accelerate adoption.

Responsibilities:

• Turn Product Innovation into Market Momentum
• Drive marquee launches that bring new offerings to market with clarity and impact
• Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
• Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
• Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
• Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
• Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
• Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
• Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings

Requirements:

• 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
• Proven success driving go-to-market strategy and execution for marquee product launches
• Bachelor's degree required
• MBA preferred
• Strategy consulting, brand management, or analyst background is a plus
• Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack