Senior Lifecycle Marketing Manager (Contract)

Upstart is an AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. The Senior Lifecycle Marketing Manager will drive customer acquisition through omni-channel marketing strategies and manage the execution of customer journeys for personal and small dollar loans.

Responsibilities:

• Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys
• Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results
• Bridge the gap between a technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic
• Size and estimate potential project impact on CAC, revenue, and other KPIs
• Help build and execute against a hypothesis-driven testing roadmap for owned journeys
• Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects
• Uplevel the team’s processes and documentation of journeys
• Maintain and improve reporting dashboards, in partnership with Analytics
• Partner with Creative team to build visually seamless, highly engaging touchpoints
• With the wider business, share plans, results, learnings, and best practices
• Serve as a CRM and lifecycle marketing subject matter expert on the Growth team

Requirements:

• 4+ years experience in lifecycle marketing
• A proven track record at driving measurable results toward KPIs
• Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
• Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
• A strong understanding of statistical testing principles within CRM
• Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
• A self-starter who sees challenges as opportunities and is a creative problem-solver
• Hands-on experience in Iterable is a must
• Excellent written and verbal communication skills
• Highly driven and results-oriented work ethic
• Experience with SMS and/or mobile push strongly preferred
• Bonus if you've worked with a CDP (we use HighTouch)