Campaign/Segment Marketing Manager

Arrow Components is a global technology enabler seeking a Campaign/Segment Marketing Manager to support their corporate marketing department. The role involves creating and executing digital marketing campaigns, managing marketing activities, and providing technical project management support, with a focus on leveraging data for campaign effectiveness.

Responsibilities:

• Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets
• Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support
• Collaborate with Digital and Arrow Studio to implement and execute campaigns
• Promote new product introductions (NPI)
• Content creation around critical applications associated within strategic vertical markets
• Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness
• Apply and leverage marketing tools and champion marketing automation initiatives
• Encompass Arrow’s corporate branding as a global technology enabler in the creation and management of campaigns

Requirements:

• Bachelor's degree in business, marketing, communications, or related field
• A minimum of 8 years of related marketing experience, specifically successful campaign management
• Experience in marketing verticals such as medical and factory automation, and others preferably
• Experience with marketing automation software and tools
• Prior success developing and executing brand campaigns across the full mix of marketing and communication channels
• Excellent technical writing skills
• Strong project management skills with the ability to manage multiple projects simultaneously
• Technology savvy with the ability to learn new applications quickly
• Advance proficiency with Microsoft Office – particularly Excel
• Prior experience creating content and campaigns for electronics manufacturers strongly preferred