Product Marketing Manager, Platform

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They are seeking a Senior Product Marketing Manager to establish and grow OpenAI’s API platform business, focusing on winning developer mindshare and scaling enterprise adoption through strategic marketing initiatives.

Responsibilities:

• Shape and differentiate the narrative for OpenAI’s API platform: Position OpenAI as the default API platform for leading AI startups and enterprises, and clearly articulate 'why OpenAI' over competitive AI platform, cloud, and infrastructure providers
• Help establish a new enterprise market for OpenAI: Define the narrative and value proposition for OpenAI in the enterprise, partnering with Sales and Product to determine target segments and personas, sales motions, and customer-facing content that support early traction and long-term scale
• Win developer mindshare: Partner with Developer Experience and Startup Marketing to build content, campaigns, launches, and programs that resonate with developers and founders and bring the value and possibilities of the API platform to life
• Partner deeply with Product to shape strategy and roadmap: Contribute insights from voice of customer, competitive context, and usage data to conversations with Product and Engineering to help shape roadmap and positioning of our products
• Build launch strategies for APIs, developer tools, and models: Develop messaging, competitive positioning, announcement strategies, cross-functional launch plans, and post-launch feedback loops that drive adoption and usage
• Build and standardize the foundation from scratch: Create and standardize core narratives, positioning, audience segmentation, and launch frameworks while moving quickly to bring new products to market

Requirements:

• 12+ years of experience in product marketing, technical marketing, sales engineering, or related roles in enterprise, B2B, or platform businesses
• Excited by white space and ambiguity and want to build something new from the ground up
• Experience helping define or launch net-new products, platforms, or categories, ideally alongside sales teams
• Enjoy working without a fully defined playbook and are motivated by ownership and impact
• Can translate complex technology into clear, differentiated enterprise value narratives
• Think holistically about market creation, segmentation, adoption, usage, and competition
• Strong cross-functional partner to Product and Sales
• Balance strategic thinking with hands-on execution in fast-moving environments