Digital Product Manager - Contract

Thorne is a leader in science-backed health and wellness solutions, dedicated to empowering individuals to achieve their best health. The Digital Product Manager will oversee the development and execution of digital initiatives, focusing on eCommerce and Personal Health Ecosystem products, requiring collaboration across cross-functional teams and a data-informed approach to decision-making.

Responsibilities:

• Work closely with senior product leadership to drive and execute product vision and strategy from concept to launch for Thorne's digital initiatives
• Support product discovery and delivery processes and ensure timely launch of high-quality features while managing scope, risks, and trade-offs
• Participate in and facilitate product and design review meetings with confidence, facilitating discussions around feature design, prioritization, user experience, and business impact
• Communicate product requirements with clarity, supporting Design and Engineering with specifications, acceptance criteria, and user testing
• Create written documentation and specifications to provide clarity and maintain alignment
• Design, execute, and analyze A/B tests and experiments to optimize conversion, activation, retention, and engagement across initiatives
• Collaborate with and support cross-functional teams across the Engineering, Science, Medical, Marketing, Data, R&D, and Legal departments, as well as third-party vendors, and manage stakeholder relationships with these groups, with a focus on clear, concise, and impactful communication
• Work autonomously, managing competing priorities and guiding teams through ambiguity, maintaining a methodical, results-oriented approach
• Contribute to team efficiency by implementing effective processes, tools, and metrics for product development and delivery
• Identify challenges and work with senior leadership to develop well-structured solutions that keep teams on track and stakeholders informed
• Collaborate with Engineering and Data teams to ensure products are launched with proper data tracking, reporting, and A/B testing that provide actionable learnings and insights and enable measurement of impact to Thorne's business
• Regularly track and communicate product performance, identifying opportunities for optimization and improvements in both operational efficiency and product quality
• Analyze user funnels, cohort behavior, and growth metrics to surface insights and drive data-informed prioritization decisions
• Report on progress, risks, and successes, ensuring alignment across all stakeholders and maintaining transparency at all stages
• Seeks formal and informal performance assessments of self, including performance versus expectations and goals, behaviors, and leadership potential
• Promotes the Company's Mission and Values, including an accountable, innovative, and results-oriented culture that promotes customer service, openness, teamwork, mutual trust, and respect

Requirements:

• B.S or B.A degree required
• Minimum of 3 to 5 years of proven experience in D2C tech product management in highly cross-functional teams
• Exceptional communication skills, with the ability to break down complex ideas and challenges into actionable steps
• Demonstrated ability to manage and prioritize competing initiatives
• Strong experience with A/B testing and experimentation methodologies, including designing tests, analyzing results, and interpreting statistical significance
• Strong problem-solving skills and a proactive, hands-on approach to addressing challenges
• Highly analytical with proficiency in product analytics tools (e.g., Google Analytics, Quantum Metrics), and A/B testing platforms
• Ability to work autonomously while collaborating effectively across teams, maintaining a strong point of view but demonstrating flexibility when presented with new information
• Growth PM experience preferred: Track record of optimizing user funnels, conversion rates, and engagement metrics through data-driven experimentation
• Experience working with third-party vendors, managing external relationships, and integrating their products/services
• Background in generative AI, e-commerce, and/or health and wellness technology
• Experience working in regulated environments requiring a diverse array of compliance measures