Key skills
AI
About this role
Crossover is an edtech startup that leverages AI to transform learning experiences. The Principal Product Designer will establish design excellence and develop standards for the learning platform, ensuring user-centric design across diverse audiences while collaborating with product leaders and engineers.
Responsibilities:
- Investigate users spanning fundamentally different audiences and develop design principles that reflect that understanding
- Develop and maintain design systems within each product's native UI framework to accelerate engineering delivery and ensure design consistency rather than dispersion
- Produce functional prototypes enabling product leaders to validate decisions in days rather than weeks
- Evaluate existing products from the user's vantage point: identify experience breakdowns, determine engagement costs, isolate high-impact opportunities
- Establish design culture within the organization: structure feedback mechanisms, clarify trade-off evaluation methods, determine which standards are non-negotiable
- Collaborate with product leaders and engineers, challenging requests that degrade user experience
Requirements:
- Minimum 5 years in product design or UX positions, demonstrating complete ownership from research through live product experience
- Clear evidence of user empathy and research rigor across audiences distinct from yourself
- Established design excellence in both interaction and visual design, with a portfolio demonstrating audience-tailored solutions rather than standard patterns, combined with articulated design perspectives
- Proven AI-native approach: rapid iteration capability, critical assessment skills, and willingness to challenge initial AI-generated output instead of defaulting to acceptance
- Capability to convert designs into functional code leveraging AI tools and contemporary frameworks
- Prepared to construct a design function and culture from the ground up, not step into existing systems