Webinar Marketing Manager

Egnyte is a secure multi-cloud platform for content security and governance. They are seeking a strategic Webinar Marketing Manager to oversee their webinar programs, aligning strategies with broader demand generation campaigns and ensuring high engagement through compelling content.

Responsibilities:

• Own calendar of 15+ webinars a month. Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables
• Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals
• Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content
• Ensure all campaign assets (landing pages, emails, social, slide decks) adhere to current messaging and brand guidelines
• Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance
• Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions. Leverage AI to and speed up execution and optimize
• Work with Campaign opps team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites
• Identify and target specific segments to ensure the right audience is targeted
• Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions
• Moderate live Q&A, launch strategic polls, and manage 'Call to Action' buttons to drive mid-webinar demo requests
• Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees
• Use AI video tools to identify high-value moments and quickly clip them for 'snackable' social content for the campaigns, email team, and sales reps
• Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement
• Configure automated workflows to ensure 'Hot Leads' are routed to the appropriate AE in Salesforce immediately
• Translate attendee behaviors (e.g., questions asked, time spent) into 'intent signals' visible to Sales within their SFDC view
• Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee 'hot lists,' and pre-written email templates
• Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
• Tracking, reporting and analyzing campaign and tactic performance using data-driven insights
• Optimizing based on performance and targets

Requirements:

• 5+ years in B2B Demand Generation, or Digital Marketing
• Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen. pipeline targets
• Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC)
• Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
• Proficiency in AI tools for copy generation and in event engagement and program scaling
• Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
• Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status
• Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills