Director, Product & Lifecycle Marketing

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. The Director of Product & Lifecycle Marketing will lead go-to-market strategy, product positioning, and lifecycle campaign execution across the acquiring business portfolio, driving alignment between Product Strategy, Sales Enablement, Lifecycle Campaigns, and Data & Insights.

Responsibilities:

• Lead the planning and execution of GTM strategies for new product launches, enhancements, and monetization initiatives
• Partner with Product Strategy and Sales to define value propositions, ideal customer profiles (ICPs), pricing strategy, and sales motions
• Develop and maintain commercialization frameworks, GTM launch playbooks, and performance dashboards
• Support Voice of Customer efforts by integrating feedback loops into launch readiness and lifecycle strategies
• Own product positioning and messaging across core solutions and value-added services
• Create internal sales tools, external-facing assets, and enablement content that clearly articulate value to distinct customer segments
• Partner with Enablement to train and equip internal teams (Sales, Partner Channel, Support) for success during product rollouts
• Serve as the subject matter owner for internal product marketing documentation and messaging repositories
• Design and lead campaign strategies across the customer lifecycle to support onboarding, activation, retention, and cross-sell
• Work with Data & Analytics to define segmentation, monitor key engagement metrics, and trigger timely outreach
• Collaborate with Lifecycle Marketing Specialists to build email journeys, campaign calendars, and reporting frameworks
• Align lifecycle efforts to business goals with clear attribution and KPIs
• Lead GTM stand-ups, launch readiness meetings, and campaign retrospectives
• Establish intake processes for campaign requests and project prioritization
• Collaborate closely with PMO, Data, and Sales Ops to ensure full alignment between roadmap delivery and market-facing readiness
• Continuously optimize GTM processes and frameworks to drive speed, clarity, and measurable impact

Requirements:

• 5+ years of experience in product marketing or lifecycle marketing roles within B2B fintech, SaaS, or payments
• Strong understanding of go-to-market execution, product positioning, and campaign lifecycle management
• Experience supporting both direct-to-merchant and channel-led (ISO, third-party) sales motions
• Comfortable with cross-functional collaboration and managing multiple stakeholders and deadlines
• Proficient in Salesforce, HubSpot, or related CRM/marketing automation platforms
• Data-driven mindset — able to tie marketing efforts to business outcomes
• Familiarity with merchant acquiring, payment facilitation, or value-added services in the payments space
• Experience enabling inside sales, third-party partners, and embedded product education
• Exposure to Voice of Customer programs, including NPS, CSAT, and campaign feedback loops
• Bachelor's degree in marketing, business, or related field