Director of Product & Lifecycle Marketing

Priority empowers leaders across industries to challenge traditional approaches and create significant impact. The Director of Product & Lifecycle Marketing will oversee strategic marketing initiatives to support product launches, go-to-market strategies, and customer lifecycle engagement, requiring collaboration with cross-functional teams to align marketing efforts with business goals.

Responsibilities:

• Oversee strategic marketing initiatives to support product launches, go-to-market strategies, and customer lifecycle engagement
• Lead market planning, conduct market research, and develop innovative strategies to optimize sales and customer acquisition
• Collaborate with cross-functional teams to align marketing efforts with business goals

Requirements:

• Proven experience in Market Planning and Market Research to drive data-driven decision-making and identify opportunities
• Expertise in Marketing Management, including developing and executing strategic campaigns and initiatives
• Solid understanding of Marketing and Sales principles to align strategies and increase customer engagement and revenue
• Strong leadership and team collaboration skills, with the ability to drive results in cross-functional environments
• Experience in product marketing and customer lifecycle management is a strong advantage
• Exceptional written and verbal communication skills
• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA or equivalent experience is preferred