Field Marketing - Associate Manager - Commercial

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. They are seeking an Associate Manager, Field Marketing to support the creation and execution of marketing programs for Veeva’s Commercial products, focusing on customer retention and demand generation across various channels.

Responsibilities:

• Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
• Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
• Demonstrate excellent project management skills and execute integrated campaigns from start to finish
• Write compelling email, landing page, and social media copy that leads with customer voice and value
• Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
• Contribute to planning cycles by bringing recommendations based on results
• Assist with weekly, monthly, and annual campaign reporting and metrics
• Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

Requirements:

• 2+ years of relevant B2B software marketing experience with a proven ability to excel in a fast-paced environment
• Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
• Experience project managing and executing marketing campaigns
• Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
• Detail-oriented, data-driven, and willing to dig in to get things done
• Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
• Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising
• Experience in a high-growth software or technology company
• Advanced Excel skills for data analysis
• Experience with account-based marketing programs
• Experience using Asana, or a similar tool, for project management