SEM Strategist (North America)

Palo Alto Networks is dedicated to protecting our digital way of life through innovative technology. They are seeking a highly analytical SEM Strategist to lead and evolve their paid search programs, aligning search strategies with business objectives and driving measurable outcomes in the cybersecurity sector.

Responsibilities:

• Develop and execute regional search strategies across platforms including Google Ads, Microsoft Ads (Bing), Naver, and Yahoo Japan to drive high-intent demand capture aligned with business priorities
• Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors, language nuances, and market dynamics across NAMS
• Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence
• Build, launch, and manage paid search campaigns across multiple markets while continuously optimizing campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency
• Analyze campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals
• Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high-intent queries are matched with relevant experiences
• Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches and integrated marketing campaigns
• Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement
• Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences
• Stay ahead of evolving search trends including AI-driven search results, AIO experiences, automation, and changing buyer research behaviors
• Develop performance summaries and strategic insights for weekly and monthly reporting, highlighting trends, opportunities, and recommendations that support marketing and business goals