Principal Product Marketing Manager – Exposure Management (Remote)

CrowdStrike is a global leader in cybersecurity, dedicated to stopping breaches through their advanced AI-native platform. They are seeking a Principal Product Marketing Manager to lead strategy and go-to-market execution for Falcon Exposure Management, focusing on category positioning, market perception, and cross-functional alignment to drive growth.

Responsibilities:

• Help define and advance CrowdStrike’s leadership in the Exposure Management market
• Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
• Work with product and technical marketers to deliver high-quality messaging, content, and enablement
• Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
• Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
• Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
• Shape the Exposure Management web strategy in partnership with digital teams
• Support field success through close collaboration with sales, alliances, and enablement teams
• Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
• Work with executive leadership to align marketing strategy with long-term business and category goals

Requirements:

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
• Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
• Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
• Exceptional writing, communication, and presentation skills
• Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
• Ability to balance strategic thinking with strong execution across multiple priorities
• Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
• Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
• Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
• Experience using AI to improve efficiency and scale across product marketing work
• High-tech, start-up, rapid growth and/or publicly traded company experience
• Technical or software engineering background
• You lead by example, no task is above you, and you raise the bar
• Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business