Key skills
Go-to-Market planningAI toolsAutomation technologiesAsanaAirtableConfluenceChatGPTMarket researchMarketing frameworksAirline industry knowledgeAnalytical skillsGoAIClaudeJiraSales
About this role
ATPCO is the world's primary source for air fare content, and they are seeking a motivated and detail-oriented Product Marketing Intern to support their Product Marketing team. The role focuses on enhancing Go-to-Market strategies through AI tools and automation, while also conducting market research to drive measurable results in the airline industry.
Responsibilities:
- Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines
- Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation
- Build templates and frameworks to standardize GTM planning across the product portfolio
- Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation
- Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives
- Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more
- Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement
- Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies
- Help align GTM efforts with the unique needs of airline industry stakeholders
Requirements:
- Strong interest in the airline or travel industry; experience in the sector is a plus
- Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes
- Familiarity with tools such as Asana, Airtable, Confluence, and ChatGPT/Claude in a professional environment is highly preferred
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Self-starter with a proactive mindset and a passion for process improvement
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field
- Experience with GTM planning, customer research, or marketing frameworks is a plus