Senior Marketing Campaigns Manager

Precisely is the leader in data integrity, empowering businesses to make confident decisions based on trusted data. The Senior Marketing Campaigns Manager will lead strategic, revenue-driving programs across the B2B SaaS portfolio, focusing on integrated campaign strategy and Account-Based Marketing initiatives.

Responsibilities:

• Lead end-to-end campaign strategy to drive qualified pipeline and revenue growth across priority segments
• Own and scale Account-Based Marketing programs using 6sense to identify, prioritize, and engage target accounts
• Translate company growth objectives into integrated, multi-channel campaigns across digital, email, content, paid media, and events
• Partner closely with Sales leadership to align on account selection, messaging, activation, and follow-up strategy
• Use intent data, buying stage insights, and engagement signals to personalize outreach and improve conversion rates
• Manage campaign budgets, forecasts, and performance metrics to ensure measurable return on investment
• Analyze campaign performance and deliver clear reporting tied to pipeline and revenue impact
• Collaborate with Product Marketing to refine positioning and ensure consistent messaging across the buyer journey
• Drive alignment across marketing, sales development, and operations to optimize lead management and account engagement
• Mentor team members and contribute to best practices within the Campaign Center of Excellence

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. Equivalent work experience will be accepted in place of a degree
• 8 or more years of experience in B2B marketing within a SaaS organization
• 3 or more years of direct experience leading Account-Based Marketing strategy and execution
• 2 or more years of hands-on experience with 6sense, including account targeting, segmentation, and campaign orchestration
• Proven success driving measurable pipeline growth in partnership with enterprise sales teams
• Strong experience with marketing automation platforms and customer relationship management systems
• Demonstrated ability to use data and intent signals to inform targeting and campaign optimization
• Experience managing cross-functional initiatives with multiple stakeholders
• Familiarity with enterprise data, analytics, or automation solutions is a plus