Associate Director / Director of Health Systems Marketing, Women's Health

Natera is a global leader in cell-free DNA testing, focusing on oncology, women's health, and organ health. The Associate Director/Director of Health Systems Marketing for Women's Health will lead the marketing strategy and execution to promote Natera's genetic tests and patient education tools within complex health systems, collaborating closely with sales and cross-functional teams.

Responsibilities:

• Lead top-down national marketing strategy and execution to promote the full Natera Women’s Health portfolio to Women’s Health service line leaders, OB chairs, MFM chairs, prenatal GC leaders, and heads of precision medicine within health systems
• Develop portfolio-level and stakeholder-specific messaging (clinical, operational, economic, IT/EMR) that addresses the priorities of health-system decision makers including OB service-line leadership and executive leadership
• Work with the Area Marketing team to build multi-channel campaigns to support health system pipeline progression and accelerate long sales cycles
• Create pitch decks, business cases, financial models, and value frameworks tailored to a health system’s priorities
• Partner with SAM team on RFPs and presentations for health systems decision makers
• Build playbooks for SAM team
• Collaborate with Product and Area Marketing, Product, UX, Patient Experience, Sales, Medical, and Leadership teams to understand customer needs and inform offerings
• Partner with Sales Training to develop field training on health-system messaging, customer personas, and multi-stakeholder objection handling
• Serve as the marketing point person for cross-functional health system initiatives
• Conduct market research and analyze / synthesize data on health-system drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy
• Analyze performance of messaging, campaigns, pilots, and enablement tools to refine strategy
• Effectively manage marketing projects, timelines, vendors and budget
• Track and improve ROI for marketing programs