Marketing Analytics Senior Manager

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. The Marketing Analytics Senior Manager is responsible for analytics support and delivery of digital marketing analytics for multiple lines of business, elevating digital marketing analytics practice and driving customer growth.

Responsibilities:

• Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis
• Lead detailed bi-weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency
• Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner
• Triage incoming analytics requests, prioritize workload, groom backlog, and proactively follow up on open tasks
• Continuously document and refine analytics processes for efficiency and clarity
• Lead ad-hoc analysis and consolidate findings into actionable insights
• Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities
• Coach the analytics team and other marketing staff on how to interoperate data or self-serve using the data you provide
• In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses)
• Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO)
• Lead rigorous A/B testing and analysis
• Develop attribution models to measure performance across many channels
• Embrace company values and HEART principles. Model leadership and teamwork

Requirements:

• Bachelor's Degree in Business, Marketing, Analytics, or related field
• In lieu of a degree, an additional 5 years of experience in Marketing Analytics would be considered
• 5 years Marketing Analytics experience or a related area
• 3 years of experience with Google Analytics, Google Tag Manager, email performance analytics, and paid channel measurement within a large organization or agency
• 1 year of people leadership experience
• Demonstrated success driving business impact through analysis in a corporate environment
• Demonstrated success in managing complex multi-channel reporting and consumer funnel
• Deep expertise with Google Analytics, Google Tag Manager
• Experience with Google Big Query and Google Search Console
• Experience leading rigorous A/B tests and CRO
• Experience evaluating advertising and email channel performance
• Experience with BI tools and data visualization (Power BI, Looker, Tableau, Qlik, or similar)
• Experience with behavioral analytics tools (FullStory, HotJar, or similar)
• Experience leveraging CDP data for insights
• Excellent communication and stakeholder management skills
• Experience managing a small team or contractor resources