Director, Omnichannel Marketing & Content Production, Cardiovascular

Amgen is a biotechnology company focused on serving patients living with serious illnesses. The Director of Omnichannel Marketing & Content Production will lead the omnichannel engagement strategy and content production operations to drive behavior change among healthcare providers and improve patient outcomes.

Responsibilities:

• Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams
• Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels
• Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience
• Partner with Global Commercial Capabilities and Analytics teams to design and deploy end-to-end, insights-driven campaigns
• Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale
• Oversee modular content strategies, enabling reuse, speed, and personalization
• Drive innovation in AI-enabled content production and automation pilots
• Ensure alignment of content to channel strategy, audience needs, and brand priorities
• Oversee strategy and execution across key channels: Digital Media (Display, OLV, CTV), Social & Influencer/Community Engagement (in partnership with Corporate Communications), CRM & Trigger-Based Communications (Email, SMS, marketing automation), Web, SEO & Search (including emerging GEO capabilities)
• Continuously evaluate and pilot emerging platforms, technologies, and engagement models
• Lead a holistic measurement framework across channels and campaigns
• Partner with Commercial Data & Analytics to generate actionable insights and performance optimization strategies
• Drive test-and-learn agendas, enabling continuous improvement in ROI, engagement, and experience
• Scale best practices and optimization models
• Lead and develop a multi-disciplinary team spanning omnichannel engagement, content production, CRM, web, and analytics
• Foster a high-performance, collaborative culture focused on innovation, agility, and accountability
• Partner across key cross-functional partners including HCP/IDN Marketing, Sales, Value & Access, Corporate Communications, Digital Technology, Regulatory, Legal and Medical teams
• Manage agency and vendor partners to deliver best-in-class creative and execution
• Oversee budgets and ensure efficient, ROI-driven investment decisions

Requirements:

• Doctorate degree and 4 years of marketing experience
• Master's degree and 8 years of marketing experience
• Bachelor's degree and 10 years of marketing experience
• At least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation of resources
• 8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries
• 3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams
• Proven expertise in omnichannel marketing, digital strategy, and content operations at scale
• Experience implementing data-driven, customer-centric engagement models
• Strong track record of leading cross-functional initiatives in matrixed organizations
• Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems
• Demonstrated ability to balance strategy, execution, and operational excellence