Product Marketing Specialist

Bluesight is a high growth healthcare information technology company focused on creating solutions that enhance efficiency and safety for health systems. The Product Marketing Specialist will own the go-to-market strategy for Bluesight’s diversion and privacy SaaS products, collaborating with various teams to ensure effective messaging and execution of product launches.

Responsibilities:

• Support launch planning and execution for new features and product enhancements using a tiered GTM approach
• Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing
• Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases
• Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences
• Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products - and serve as an internal expert on both products
• Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)
• Maintain consistency across marketing, sales, and customer-facing materials
• Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards
• Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials
• Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning
• Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes
• Act as the connective tissue across Product, Marketing, and Sales
• Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals

Requirements:

• 3-5+ years of product marketing experience in B2B SaaS
• Experience launching and supporting complex products
• Foundational background in positioning and messaging across multiple buyer personas
• Excellent written communication skills with a clear, direct style
• Ability to simplify complex topics without losing credibility
• Strong organizational skills and comfort managing multiple initiatives at once
• Bachelor's degree in Marketing or a related field (or equivalent experience)
• Experience marketing healthcare or compliance products