Portfolio Marketing Engineer

Keysight Technologies is a leader in innovation across various sectors including communications, aerospace, and automotive. They are seeking a Portfolio Marketing Engineer to define strategies for global marketing campaigns, execute high-impact programs, and measure the effectiveness of these initiatives to enhance customer engagement and awareness of their solutions.

Responsibilities:

• Define strategy for global campaigns You will lead the strategy, planning, and execution of global marketing campaigns for Keysight’s solutions. This includes creating high-quality content—messaging, white papers, use cases, eBooks, demos, videos, and webinars—that highlights both new product introductions and established solutions. Your work will connect customer application challenges and Keysight’s unique technical advantages
• Execute high-impact programs with cross-functional teams You will collaborate with global campaign teams, product management, and dedicated marcom resources to design programs that grow and influence your target audiences. Your goal is to drive awareness, engagement, and high-quality pipeline for Keysight’s solutions
• Measure impact and continuously optimize You will ensure your campaigns align with Keysight’s communication channels and brand standards. You will monitor program performance, analyze audience behavior, and optimize content and tactics to meet measurable goals. You will have access to a full set of creative and operational resources, including designers, branding, email, and content experts, to help you execute at scale

Requirements:

• Bachelor's degree in Electrical Engineering or equivalent
• 2–3+ years of product marketing experience
• 3+ years of experience developing technical or product marketing content and programs
• Experience building global marketing programs with defined KPIs and measurable outcomes
• Ability to distill complex concepts into clear, structured, and actionable plans
• Excellent writing skills with a focus on clarity, accuracy, and customer value
• Strong analytical abilities: experience with Eloqua, Domo, or similar tools is a plus
• Experience developing solution-oriented marketing assets (messaging, white papers, eBooks, videos, webinars, etc.)
• Successful track record working with global and cross-functional teams