Creative Studio Director – Digital Advertising

GumGum is an advertising technology company transforming advertising through innovative solutions. The Creative Studio Director – Digital Advertising will lead the creative team, driving client growth and retention while establishing strategic creative leadership in North America.

Responsibilities:

• Partner with Sales and Commercial Leads to build and execute a creative strategy that drives account growth, client retention, and upsell opportunities
• Originate and develop proactive, revenue-generating creative proposals for high-value clients, moving beyond reactive campaign execution
• Own the commercial narrative for design; confidently present creative concepts, performance data, and strategic recommendations in client pitches and executive business reviews
• Develop and package new scalable creative offerings and consultative services (e.g., design workshops, A/B testing packages) that can be sold to clients
• Lead, mentor, and develop the regional team of Design Project Managers, evolving their skills from project coordination to strategic client consultation
• Establish and own the vision for the North American studio, ensuring it has the structure, talent, and workflows to manage high-volume, complex campaign loads effectively. This includes overseeing all campaign traffic to in-house and outsourced resources
• Develop and oversee regional KPIs that measure not only efficiency but also the commercial impact and quality of creative on client business goals
• Act as the senior-most design authority in North America, representing the creative team in regional leadership meetings and providing strategic input on business planning
• Serve as the senior creative escalation point for key North American clients, building trusted advisor relationships at senior levels
• Be the face of Design and GumGum's creative ambassador in high-stakes client meetings and communications
• Spearhead the creative development for key accounts, defining industry-leading standards in creativity and ensuring all design work effectively communicates the brief to the intended audience
• Establish and maintain a network of high-quality freelancers and vendors to support the ad design process