Senior Marketing Manager

Fuze Health is dedicated to enhancing healthcare by empowering patients and providers through digital solutions. The Senior Marketing Manager will lead the go-to-market strategy for Fuze Services, ensuring effective messaging and sales enablement while driving revenue growth and market share.

Responsibilities:

• Develop and execute a comprehensive go-to-market strategy for Fuze Services that aligns with the broader Fuze Health business objectives, driving revenue growth and market share
• Crystalize our unique value proposition. Identify how we win in a crowded market and ensure our differentiators are consistently messaged across every customer touchpoint, from initial prospect to long-term partner
• Partner with the VP of Marketing to translate the new Fuze Health corporate brand into specific, resonant messaging for the Services division
• Act as the primary partner to the Sales team, providing the tools, competitive intelligence, and high-impact collateral (pitch decks, case studies, ROI models) needed to increase win rates and shorten sales cycles
• Establish a systematic approach to monitoring the competitive landscape, equipping the organization with proactive strategies to outmanoeuvre rivals
• Partner with Account Leadership to design marketing strategies that drive long-term retention and proactive expansion (cross-sell/upsell) within our current client footprint
• Oversee the creation of technical and thought-leadership content that positions Fuze Services as a visionary leader. Ensure all content adheres to the master brand voice and standards
• Lead research efforts to understand buyer personas and intent. Use data-driven insights to refine messaging and target high-intent prospects more effectively
• Establish KPIs to measure the effectiveness of product marketing initiatives, sales tool adoption, and the impact of GTM strategies on the sales pipeline
• Serve as a key liaison between the Product, Sales, and Corporate Marketing teams to ensure product roadmaps are informed by market needs and marketing efforts are fueled by product innovation

Requirements:

• 10+ years of progressive experience in Product Marketing, with a focus on B2B services, healthcare, health-tech, or digital health
• Proven track record of building and executing GTM strategies in a complex, multi-stakeholder environment (e.g., health plans, providers, and life sciences)
• Strategic Thinker: Demonstrated ability to translate complex service offerings into simple, compelling value propositions that drive buyer action
• Commercial Mindset: Strong business acumen with a history of partnering effectively with Sales teams to drive measurable revenue impact and commercial velocity
• Change Management: Experience operating within a company undergoing brand unification or M&A activity; comfortable navigating the transition from legacy brands to a unified identity
• Exceptional Communicator: Outstanding writing and presentation skills, with the ability to influence senior leadership and stakeholders across the organization
• Adaptability: Proven ability to thrive in a fast-paced, high-growth environment, demonstrating flexibility and comfort managing through the ambiguity of a brand launch
• Leadership Skills: Experience mentoring and leading cross-functional project teams, even in a matrixed environment
• Industry Knowledge: Deep understanding of the healthcare ecosystem, including regulatory considerations (e.g., HIPAA)
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is highly preferred
• MBA or equivalent experience is highly preferred