Marketing Specialist - Retail Media

Panasonic North America is committed to improving lives through innovative solutions, and they are seeking a Retail Media Marketing Specialist. This role focuses on executing and optimizing retail media campaigns while collaborating with cross-functional teams to enhance digital visibility and drive sales growth.

Responsibilities:

• Execute and optimize campaigns across Amazon Ads (primary focus), as well as Walmart Connect, Target Roundel, Best Buy Ads, Costco, and other retail media networks
• Monitor campaign performance and drive continuous optimization against KPIs such as ROAS, CPA, CTR, and conversion rate
• Partner with agency teams to ensure timely execution, asset delivery, and campaign performance improvements
• Implement A/B testing strategies and apply learnings to improve efficiency and scale
• Understand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and overall campaign performance
• Ensure media budgets are controlled within KPI limits established by the business units
• Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences
• Apply a test-and-learn mindset to continuously improve campaign outcomes
• Analyze campaign, sales, and shopper data to identify trends, insights, and optimization opportunities
• Translate complex data into clear, actionable recommendations that drive performance improvements
• Maintain dashboards and support performance reporting using tools provided by the Business Intelligence team
• Ensure accuracy and consistency across retail media reporting and dashboard tools
• Support competitive benchmarking and market research initiative
• Partner with Sales, Category, Marketing, and Creative teams to align campaigns with promotional calendars and product launches
• Coordinate digital shelf initiatives including PDP optimization and Brand Store updates
• Ensure alignment across internal teams and agency partners to support campaign success
• Support budget pacing, track media spend, and assist with invoice management and reconciliation
• Maintain campaign documentation and assist with purchase order creation
• Ensure strong attention to detail across all campaign and operational processes
• Stay current on retail media trends, platform updates, and emerging technologies
• Demonstrate curiosity and a willingness to learn and apply new tools, including AI, to improve workflows and campaign performance
• Recommend new tactics, platforms, and optimizations to expand reach and drive incremental sales

Requirements:

• Bachelor's degree in marketing, Business, or related field
• 5+ years of experience in digital media, preferably with a focus on retail media or e-commerce
• Strong hands-on experience managing campaigns directly within Amazon Ads (required)
• Strong analytical skills with advanced proficiency in Excel
• Ability to transform data into actionable insights and performance recommendations
• Proven ability to interpret data, identify trends, and drive performance improvements
• Strong problem-solving skills with a results-oriented mindset
• Strong verbal and written communication skills
• Collaborative team player with the ability to work cross-functionally
• Detail-oriented with strong organizational and time management skills
• Ability to manage multiple priorities and work independently with minimal supervision
• Experience with additional retail media networks such as Walmart Connect, Target Roundel, Best Buy Ads, or similar platforms
• Experience working with Vendor Central; Seller Central experience a plus
• Experience working with media agencies and cross-functional teams
• Experience with tools such as Pacvue, Skai, Profitero, Helium 10, or similar platforms
• Familiarity with retail media dashboards and reporting tools