Nozomi Networks is a leader in OT and IoT Cybersecurity, dedicated to protecting critical infrastructure from cyber threats. They are seeking a Marketing Operations Manager to optimize their marketing tech stack, ensure reliable data flows, and operationalize complex marketing campaigns to drive revenue growth.
Responsibilities:
- Independently manage and optimize the marketing tech stack supporting enterprise and ABM motions, exercising judgement in configuration, sequencing, and tradeoffs to support complex GTM needs
- Ensure clean, compliant, and reliable data flows across Marketing, Sales, and RevOps
- Partner with IT, Security, and Legal on data governance
- Thoughtfully execute and evolve lead, contact, account, and opportunity lifecycles, making informed implementation decisions and adjustments based on business needs and data insights
- Own scoring, routing, prioritization, and SLAs
- Support account-based and opportunity-centric motions
- Build and maintain advanced reporting and dashboards, translating complex data into clear insights that guide marketing and sales execution decisions
- Own attribution models for long sales cycles
- Deliver insights that inform GTM strategy
- Independently operationalize complex enterprise and ABM campaigns, anticipating dependencies, resolving issues proactively, and ensuring reliable execution end-to-end
- Ensure campaigns are executable, trackable, and aligned to ICPs
- Manage email marketing strategy and activation in HubSpot
- Continuously improve and streamline marketing operations workflows, identifying opportunities for automation and scale while managing complexity with minimal oversight
- Automate where possible
- Act as Marketing’s primary RevOps partner
- Embody the Nozomi Networks Cultural Pillars and our mission to protect what matters most with transparency and trust
Requirements:
- 5+ years in Marketing Ops or RevOps in B2B SaaS
- Enterprise sales motion experience
- 3+ years of expertise with Hubspot, Salesforce, attribution and reporting tools
- Strong understanding of account-based marketing and lifecycle architecture
- Ability to push beyond vanity metrics
- Cybersecurity or highly technical SaaS experience is highly advantageous
- Ideally but not essential, ABM and intent data platforms
- Advanced analytics or BI skills is an advantage