Digital Content Specialist, Communications and Marketing Services

The Foundation for California Community Colleges is on a mission to double its impact in the next 10 years, focusing on enhancing the California Community Colleges system. The Digital Content Specialist will plan, write, and optimize user-centered content for the Foundation's website and digital experiences, ensuring clarity and alignment with user needs.

Responsibilities:

• Write and edit user-centered web content, including page copy, navigation labels, microcopy, forms, help text, and calls to action that support clear user action and understanding
• Partner with designers to ensure content and UX/UI work together, including content hierarchy, layout fit, and scannability
• Develop and apply content strategies that support intuitive user journeys across large, portfolio-based sites and program ecosystems
• Recommend and refine information architecture, navigation structures, page templates, and taxonomy to improve findability and consistency
• Conduct keyword research and implement SEO best practices across page titles, headings, metadata, and on-page content to support discoverability
• Use analytics and performance signals to improve content effectiveness over time, recommending updates that strengthen engagement and task completion
• Collaborate with Project Marketing Specialists and program teams to clarify goals, audiences, and content requirements, and to incorporate stakeholder feedback efficiently

Requirements:

• Bachelor's degree in Communications, Marketing, English, UX, web-related field, or equivalent practical experience
• 3-5 years of experience writing and editing digital content for websites or digital products, with demonstrated UX writing or content strategy responsibilities
• Experience improving content outcomes through information architecture/taxonomy, content audits, SEO best practices, or analytics-informed creative decisions
• Familiarity with analytics platforms (GA4 preferred) and dashboard/reporting tools
• Experience supporting WordPress-based sites and/or content-managed environments
• Strong UX writing and web content fundamentals, including plain language, content hierarchy, scannability, and writing for user action
• Ability to develop content strategies that support information architecture, taxonomy, and streamlined user journeys across complex portfolios
• Portfolio of published digital content (web pages, UX writing samples, content strategy artifacts, or comparable work)