Staff Product Marketing Manager - AI

Samsara is a pioneer of the Connected Operations™ Cloud, helping organizations improve their physical operations through IoT data. The Staff Product Marketing Manager will own the strategic narrative and go-to-market efforts for Samsara's AI messaging, collaborating with various teams to deliver impactful marketing strategies and support sales initiatives.

Responsibilities:

• Own Samsara’s overall narrative and go-to-market efforts for its AI offering: Lay the foundation of Samsara’s AI messaging and architect and maintain scalable resources. Ensure messaging, naming, and cross-functional alignment by establishing frameworks, driving understanding, and reviewing output
• Deliver GTM launches around platform AI features: Act as the core PMM for central AI features
• Support sales at the highest level: Join sales conversations as a technical and strategic partner—testing AI messaging, answering questions, and delivering a compelling articulation of value
• Drive content and event strategy: Partner to develop experiences for technical buyers and stakeholders at flagship events like Beyond. Shape and lead breakouts for platform and tailored executive experiences
• Lead Samsara’s AI thought leadership: Play a central role in bringing the story to market across channels—from events and blogs to campaigns and executive keynotes
• Partner cross-functionally: Collaborate with Product, Engineering, and Sales Engineering to ensure messaging reflects the roadmap, is technically sound, and aligns with field enablement
• Lead strategic workstreams: Own and execute high-leverage projects that span technical depth and strategic influence (e.g., platform positioning, API strategy, developer engagement, and competitive differentiation)
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Requirements:

• 7+ years in Product Marketing, Solutions Engineering, or Developer Marketing roles, ideally in a deeply technical product or platform environment
• Proven experience engaging with internal executive stakeholders and external executive buyers
• Exceptional written and verbal communication skills—able to distill complex ideas into strategic narratives
• Experience owning cross-functional workstreams and driving them to completion
• Bachelor's degree in a technical field (CS, Engineering, or similar); advanced degree is a plus
• Experience bringing AI products and capabilities to market
• The ability to sell technical value and confidently answer technical questions, bringing clarity to complexity
• A strategic mindset and strong narrative skills—the ability to craft messaging that is insightful, bold, and aligned with business goals
• Energy derived from executive conversations and relationship-building; AEs want you in the room with their top accounts
• The ability to thrive in ambiguity and lead without a playbook—self-directed, fast-moving, and outcome-focused