Product Marketing Manager

Mixpanel is a leader in analytics, trusted by over 29,000 companies. They are seeking a Product Marketing Manager to launch new features, shape messaging, and ensure products resonate with customers.

Responsibilities:

• Support the planning and execution of go-to-market strategies for new features and product enhancements
• Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s platform
• Conduct research to uncover customer pain points, market trends, and competitive intel. Use insights to inform product positioning, messaging, and sales enablement materials
• Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams
• Develop resources like battlecards, FAQs, and pitch decks to support feature adoption and sales efforts
• Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption
• Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact
• Advocate for the customer by bringing their voice into messaging and product-related initiatives

Requirements:

• Bachelor's degree or equivalent experience
• 3+ years of experience in product marketing within B2B SaaS or analytics platforms
• Experience with go-to-market planning, messaging, and launching features
• Excellent writing and content creation abilities, with a focus on crafting compelling narratives
• Strong research skills, with the ability to gather and analyze customer and market insights
• Demonstrated ability to collaborate with cross-functional teams and drive alignment
• Creative problem-solver with a customer-first mindset and a passion for delivering results
• Knowledge of product analytics or similar tools (e.g., Mixpanel, Amplitude) is a plus
• If you love building out new processes that standardize the team's best practices