Salesforce Marketing Cloud Administrator/Developer

WorkGenius Group is in the beauty and cosmetics industry, seeking a Salesforce Marketing Cloud Administrator/Developer. The role involves supporting the design, development, and implementation of marketing campaigns, as well as performing quality assurance checks and utilizing analytics to optimize personalized offers and content across various channels.

Responsibilities:

• Support design, development, implementation, and QA of marketing campaigns
• Create and implement custom recipes in Salesforce Personalization Tool (Interaction Studio)
• Support development of all Marketing Cloud Personalization components (templates, content zones, updates to site map, third-party integrations, triggers, etc.)
• Perform quality assurance checks including review of technical design documentation, testing, and rendering validation before campaign deployment
• Utilize analytics to inform and optimize decisioning logic for personalized offers, product recommendations, and content across various channels

Requirements:

• 3+ years of hands-on professional experience as an Administrator/Developer of Salesforce Marketing Cloud, preferably in an agency setting
• Hands-on experience setting up Salesforce Marketing Cloud Personalization templates, content zones, and site maps
• Hands-on experience writing advanced SQL and AMPscript
• Solid understanding of data modeling and querying as it pertains to Marketing Cloud
• Solid understanding of and experience with building and optimizing customer journeys, triggered sends, and complex audience segmentation