Senior Product Marketing Manager

Precisely is the leader in data integrity, empowering businesses to make confident decisions based on trusted data. The Senior Product Marketing Manager will support marketing strategy for the EngageOne customer communications portfolio, driving product launches and collaborating with cross-functional teams to ensure effective positioning and messaging.

Responsibilities:

• Define and evolve the portfolio-level positioning and messaging strategy for EngageOne, ensuring clear differentiation in the Customer Communications Management (CCM) and customer engagement market
• Lead go-to-market strategy for major releases and strategic initiatives, aligning Product, Sales, and Marketing teams to deliver coordinated launches and measurable business impact
• Partner with Corporate Marketing, Demand Generation, and Sales Enablement to activate messaging through programs, campaigns, and enablement that drive pipeline growth, customer adoption, and retention
• Translate deep product and technical knowledge into compelling value narratives, sales tools, and customer-facing content that support complex B2B buying cycles
• Analyze market trends, buyer personas, competitive dynamics, and performance data to identify strategic opportunities and prepare business cases for Marketing, Product, and Sales stakeholders
• Support and influence analyst relations and media engagement
• Collaborate with tech partners to build compelling joint value propositions and go-to-market plans
• Provide direction to less senior product marketing contributors to ensure alignment, consistency, and scale across portfolio messaging and execution

Requirements:

• Bachelor's degree in Marketing, Computer Science, Business, or a related field. Equivalent experience will be accepted in place of the education requirement
• 6+ years of experience in Product Marketing for B2B software sales. A portion of that experience may be in Product Management
• Excellent written and presentation skills to articulate value propositions and use cases that resonate with target personas, press, analysts, and the Precisely team
• Strong organization and time management skills, including the ability to prioritize and handle multiple projects with cross-functional and virtual teams
• Demonstrated success in leading, developing, and scaling high-performing teams
• Experience creating core product marketing material such as use case descriptions, persona definitions, and product messaging documents
• Experience creating go-to-market strategies and collaborating with other Marketing functions to execute them
• Experience delivering a range of product content, including sales presentations, sales enablement material, webinar content, and eBooks
• Travel is required: Yes – Approximately 5%
• Experience marketing Customer Communications Management (CCM), customer engagement, CX, or enterprise communications software strongly preferred
• Familiarity with regulated industries such as financial services, insurance, or telecommunications is a plus