Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners
Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with your partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
Integrate your partners into campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
Administer and optimize market development funds with each partner to drive ROI
Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
Work closely with the Platform Sales and Global Partnership teams to jointly increase adoption via your portfolio of partners and their satisfaction with the company platform

6-10 years of relevant B2B marketing experience
Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
Experience shaping joint messaging and creating content with partners
Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue

Platform Partner Marketing Manager – Fintech

Key skills