Senior Product Marketing Manager, Platform

Chainlink Labs is the industry-standard oracle platform bringing capital markets onchain and powering decentralized finance (DeFi). The Senior Product Marketing Manager will lead the launch of new features and services, crafting compelling narratives and go-to-market strategies that connect technical innovation to enterprise value.

Responsibilities:

• Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
• Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions
• Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel
• Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value
• Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio
• Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated

Requirements:

• At least 7 years of experience in product marketing, ideally in Web3, B2B SaaS, Cloud Computing or Developer Platforms
• Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
• Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends
• Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
• Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
• Skilled at translating complex technical concepts into clear, compelling value propositions
• Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
• Excellent project management and written communication skills with strong attention to detail
• Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
• Experience working with or marketing to traditional financial institutions, capital markets, fintech
• Technical background or strong comfort working with technical products
• Experience in a globally distributed, remote-first organization