Marketing Manager

Alliant Insurance Services is one of the nation’s largest and fastest-growing insurance brokerage and consulting firms. They are seeking a Marketing Manager to manage and implement the digital marketing strategy, lead tactical operations to increase product demand, and promote an online presence.

Responsibilities:

• Manages and implements the digital marketing strategy for the division
• Leads operations to increase product demand, enhance sales, identify additional sales changes, attract company website traffic and promote online presence
• Develops digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions
• Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance
• Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to recognize user patterns and increase traffic to the website
• Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales
• Manages content to retain customers, build trust, and establish long-term business relationships
• Improves department processes and assists with digital marketing best practices to facilitate engagement and offer value to customers
• Maximizes effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions and maximize ROI
• Creates and oversees budget and allocation of resources (i.e. SEO spend)
• Ensures that messaging and marketing activities are aligned with brand and company values
• Manages team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development
• Complies with agency management system data standards and data integrity (enters and maintains complete and accurate information)

Requirements:

• Bachelor's Degree in Business administration, Marketing, Communications, or relevant field, or equivalent combination of education and experience
• Six (6) or more years of work experience in a marketing role or agency
• Previous experience in developing brand and marketing strategies
• Experience in stakeholder/community engagement
• Excellent verbal and written communication skills
• Good leadership, problem solving, and time management skills
• Advanced analytical skills
• Good planning, organizational, and prioritization skills
• Ability and motivation to work independently
• Ability to interface with executives – internal and external
• Proficient in Microsoft Office Suite