Product Marketing Manager, Customer Marketing

Deepgram is a leading platform in the Voice AI economy, providing real-time APIs for speech-to-text and text-to-speech. They are seeking a Product Marketing Manager, Customer Marketing to build and manage their customer storytelling and advocacy engine, collaborating with various teams to enhance customer engagement and drive sales success.

Responsibilities:

• Own the customer storytelling engine
• Build and run the end-to-end pipeline: source customers, conduct interviews, write case studies, manage approvals, and publish assets
• Organize content by industry, use case, and persona so Sales and partners can easily find and use it
• Build and scale the customer reference program
• Recruit and manage a pool of referenceable customers in partnership with Sales and CS
• Create a simple system for AEs/AMs to quickly find and activate the right reference
• Track utilization and influence on deals
• Drive third-party reviews (G2, Gartner Peer Insights)
• Design scalable, low-lift programs with CS and Marketing Ops to increase review volume and quality
• Balance growth with strong customer experience
• Create customer-facing enablement content
• Develop onboarding guides, adoption playbooks, product updates, and newsletters
• Partner with Product, CS, and Growth to drive adoption, usage, and expansion
• Support 'Powered by Deepgram' and co-marketing efforts
• Coordinate quotes, approvals, and customer participation across launches, events, and partner campaigns
• Work closely with BD and Partner Marketing to amplify customer stories
• Measure and improve impact
• Track key metrics: Case study production and usage, Reference program utilization, Deal influence, Review growth and quality
• Share insights with Sales, CS, and leadership to continuously improve programs

Requirements:

• 3–5 years of experience in customer marketing, advocacy, or related roles in B2B SaaS
• Proven experience producing case studies end-to-end (sourcing → interview → writing → approvals → publication)
• Experience building and managing a customer advocacy pipeline in partnership with Sales/CS
• Strong writing skills with the ability to adapt for different audiences (enterprise, technical, business)
• Solid project management skills; able to run multiple programs simultaneously
• Experience creating content that Sales and CS teams actively use
• Experience in AI/ML, developer tools, API-first products, or voice/speech technology
• Background supporting sales enablement with customer proof (e.g., vertical stories, battlecards)
• Familiarity with tools like Salesforce, HubSpot, G2
• Experience with video testimonials, webinars, or customer co-marketing
• Experience in high-growth startups building programs from scratch