Director of Search & Strategy - Remote (SEO, PPC, Content, Video, Social Media)

Ten Golden Rules is a performance-driven marketing company for law firms, seeking a Director of Search & Strategy to lead their digital growth strategy. The role involves defining strategies across SEO, PPC, and content distribution while leading a team of specialists to drive measurable performance and stay ahead of industry trends.

Responsibilities:

• Define the strategy
• Lead and develop the team
• Oversee execution quality
• Drive measurable performance
• Stay ahead of key trends and apply what works
• Define and evolve strategy across: SEO (technical, content, authority), Pay Per Click (PPC) campaigns, Google Local Service Ads (LSA), Local SEO and Google Business Profile optimization
• Incorporate evolving best practices, including Ai-driven search where relevant
• Align strategy with client growth goals and company priorities
• Lead and develop a team of SEO, PPC, and content specialists
• Set clear KPIs, expectations, and accountability
• Coach team members to improve strategy, execution, and communication
• Maintain a team of high-performing A-players
• Oversee strategy for: YouTube content and SEO, Video production aligned with search intent, Social media distribution and visibility
• Ensure content supports: Rankings, Engagement, Lead generation
• Oversee: Website architecture and technical SEO, Page speed and performance, Indexing, crawlability, and structured data
• Ensure consistent application of best practices across accounts
• Oversee performance of: Google Ads campaigns, Local Service Ads (LSA)
• Optimize: Conversion rates, Cost per lead, Return on ad spend
• Guide content strategy aligned with: Search intent, Frequently asked questions, High-value case-driving topics
• Oversee white-hat link building strategies
• Ensure content depth, quality, and consistency
• Contribute directly on select high-priority client accounts
• Support: Strategy development, Problem-solving, Performance improvements
• Act as a senior resource for complex or high-impact initiatives
• Own performance tracking across: Google Analytics, Google Search Console, Campaign dashboards
• Translate data into: Clear insights, Actionable recommendations
• Drive continuous improvement
• Participate in weekly Leadership Level 10 (L10) meetings
• Set and track Rocks for the Search team
• Ensure alignment with company scorecards and priorities
• Help build scalable systems and accountability

Requirements:

• Technical SEO
• Local SEO and Google Business Profile optimization
• Link building and authority development
• Content strategy and search intent alignment
• Paid search (Google Ads, LSA)
• YouTube SEO and video content strategy
• Social media strategy and distribution
• Advanced use of Google Analytics
• Advanced use of Google Search Console
• Advanced use of SEO tools (SEMrush, Ahrefs, etc.)
• Strong understanding of website architecture
• Strong understanding of conversion optimization
• Strong understanding of tracking and attribution
• 6–10+ years in SEO / PPC / digital marketing
• 3+ years managing teams
• Proven track record of driving measurable growth
• Agency or high-performance environment experience preferred