Director Growth & Revenue Marketing

GreyOrange is a company focused on leveraging warehouse automation and advanced AI technology to enhance supply chain efficiency. They are seeking a dynamic Director of Growth & Revenue Marketing to lead their global go-to-market expansion, overseeing pipeline creation efforts and driving measurable revenue impact through integrated campaigns and strategic programs.

Responsibilities:

• Develop and execute the global demand generation strategy aligned to revenue, pipeline, and new logo goals
• Build integrated multi-channel campaigns across SEO, SEM, email, paid media, content marketing, ABM, partner marketing, and field events
• Own funnel performance from awareness → MQL → SQL → revenue contribution
• Establish and evolve ideal customer profiles (ICP), personas, buying committees, and targeted segmentation strategies
• Lead the development of content that supports the entire buyer journey—whitepapers, case studies, videos, webinars, ROI tools, and sales enablement assets
• Employ experimentation frameworks, including A/B testing and conversion optimization across channels
• Implement robust attribution, reporting, and data-driven insights to continuously optimize performance
• Own quarterly and annual marketing planning, forecasting, budgeting, and executive reporting
• Lead and scale a high-performing BDR/SDR function responsible for inbound and outbound pipeline development
• Build outbound motions, playbooks, cadences, scripts, and high-efficiency qualification processes
• Coach the team on objection handling, persona-based outreach, partner-sourced opportunities, and consultative discovery
• Ensure seamless alignment with Sales on lead handoff, SLA definitions, qualification criteria, and funnel conversions
• Oversee pipeline health and predictability; provide weekly insights on volume, conversion rates, cycle times, and lead quality
• Drive channel diversification—leveraging events, partners, alliances, associations, email automation, and targeted industry outreach
• Build a deep understanding of the warehouse automation, robotics, and supply-chain technology ecosystem
• Analyze emerging trends, competitive intelligence, buyer behavior, and market dynamics
• Translate insights into campaign strategies, messaging frameworks, thought leadership, and partner initiatives
• Work cross-functionally with Product and Solutions teams to refine market positioning and GTM differentiation
• Partner with Sales, Product, Engineering, Operations, and Finance on GTM execution and growth planning
• Ensure tight integration of marketing-generated pipeline with regional sales strategies
• Collaborate with Solutions and Field teams to align messaging with technical capabilities and customer priorities
• Influence pricing, packaging, and product storytelling to maximize market traction
• Present strategic recommendations and performance insights directly to the executive leadership team and board
• Build and mentor a world-class Growth Marketing and Business Development organization
• Implement operational rigor, playbooks, hiring frameworks, compensation models, and scalable team structures
• Foster a culture of accountability, creativity, experimentation, and continuous improvement
• Promote collaboration, transparency, and high trust across the Growth, Sales, and Product teams

Requirements:

• 8+ years of experience in Growth Marketing, Demand Generation, Business Development, or GTM leadership roles
• Proven success driving pipeline creation, outbound strategy, and revenue acceleration in B2B technology companies
• Deep experience managing multi-channel demand programs and BDR/SDR teams
• Strong understanding of SaaS, enterprise technology, automation, robotics, supply chain, or industrial tech markets
• Highly analytical with a strong command of funnel metrics, forecasting, attribution, and performance optimization
• Demonstrated ability to lead teams, influence cross-functional stakeholders, and architect scalable GTM processes
• Exceptional communication, executive presence, and stakeholder management abilities
• Experience in high-growth SaaS or supply chain automation environments
• Background in ABM, partner marketing, and enterprise B2B demand modeling
• Familiarity with HubSpot, Salesforce, outreach tools, analytics platforms, and ABM technologies
• Experience collaborating with sales, product, and engineering in complex enterprise GTM cycles