Principal Analyst, Growth Marketing

Upstart is a leading AI lending marketplace dedicated to reducing the cost and complexity of borrowing for all Americans. As a Principal Analyst in Growth Marketing, you will lead analytics efforts to drive profitable growth through various digital marketing channels while collaborating with cross-functional teams to provide actionable insights and support strategic initiatives.

Responsibilities:

• Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
• Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
• Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
• Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
• Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands

Requirements:

• Strong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analytics
• Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etc
• Proven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurement
• Proficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)
• Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
• Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems
• Experience in technology, marketplace, fintech companies with knowledge of consumer financing
• Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making
• Experience in coaching and mentoring junior team members on technical subjects