Senior Manager, Consumer Marketing – US Obesity and Related Conditions

Amgen is a biotechnology company dedicated to serving patients with serious illnesses. They are seeking a Senior Manager for Consumer Marketing focused on obesity and related conditions, responsible for developing and executing consumer communications strategies and integrated campaigns to enhance patient experiences.

Responsibilities:

• Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers
• Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding
• Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem
• Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)
• Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery
• Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels
• Ensure consistent execution and message pull-through across all consumer touchpoints
• Oversee agency scope, performance, and operations, driving accountability and excellence
• Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics
• Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams
• Serve as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholders
• Ensure seamless launch execution in a highly competitive and fast-evolving market
• Own the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processes
• Lead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & Analytics
• Integrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communications
• Build strong partnerships to deliver connected, seamless patient experiences across all touchpoints
• Lead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvals
• Navigate complex review dynamics while protecting strategic intent and creative integrity
• Provide strategic direction and brand objectives to inform media planning and investment decisions
• Partner in upfront planning processes to ensure alignment with campaign strategy
• Consult on tentpole planning and execution, supporting integration and amplification

Requirements:

• Doctorate degree and 2 years of Marketing experience
• Master's degree and 4 years of Marketing experience
• Bachelor's degree and 6 years of Marketing experience
• Associate's degree and 10 years of Marketing experience
• High school diploma / GED and 12 years of Marketing experience
• Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industries
• Strong track record of developing and launching high-performing, innovative campaigns
• Demonstrated experience leading integrated campaigns and full-funnel creative development
• Experience with TV/video/audio production and large-scale campaign execution
• Deep expertise in consumer insights, segmentation, and brand strategy development
• Strong experience leading agency partners and creative development processes
• Ability to navigate and influence within a matrixed organization and drive alignment across stakeholders
• Experience leading MAC review processes in a regulated environment
• Demonstrated ability to challenge the status quo and push creative boundaries
• Strong communication, leadership, and influencing skills
• High level of innovation, curiosity, and ownership mindset