Amgen is a biotechnology company dedicated to serving patients with serious illnesses. They are seeking a Senior Manager for Consumer Marketing focused on obesity and related conditions, responsible for developing and executing consumer communications strategies and integrated campaigns to enhance patient experiences.
Responsibilities:
- Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers
- Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding
- Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem
- Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)
- Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery
- Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels
- Ensure consistent execution and message pull-through across all consumer touchpoints
- Oversee agency scope, performance, and operations, driving accountability and excellence
- Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics
- Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams
- Serve as the consumer lead within brand planning, shaping strategy and aligning priorities across stakeholders
- Ensure seamless launch execution in a highly competitive and fast-evolving market
- Own the consumer marketing budget, ensuring disciplined investment decisions and adherence to LE planning and submission processes
- Lead within a highly matrixed organization, driving alignment across HCP marketing, Patient Access, Direct-to-Patient, Corporate Affairs & Communications, Patient Advocacy, Medical, Legal, Regulatory (MLR), and Insights & Analytics
- Integrate patient advocacy and corporate affairs perspectives to ensure authentic, patient-centered communications
- Build strong partnerships to deliver connected, seamless patient experiences across all touchpoints
- Lead the Medical, Legal, Regulatory (MLR) review process, ensuring compliant, efficient approvals
- Navigate complex review dynamics while protecting strategic intent and creative integrity
- Provide strategic direction and brand objectives to inform media planning and investment decisions
- Partner in upfront planning processes to ensure alignment with campaign strategy
- Consult on tentpole planning and execution, supporting integration and amplification
Requirements:
- Doctorate degree and 2 years of Marketing experience
- Master's degree and 4 years of Marketing experience
- Bachelor's degree and 6 years of Marketing experience
- Associate's degree and 10 years of Marketing experience
- High school diploma / GED and 12 years of Marketing experience
- Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industries
- Strong track record of developing and launching high-performing, innovative campaigns
- Demonstrated experience leading integrated campaigns and full-funnel creative development
- Experience with TV/video/audio production and large-scale campaign execution
- Deep expertise in consumer insights, segmentation, and brand strategy development
- Strong experience leading agency partners and creative development processes
- Ability to navigate and influence within a matrixed organization and drive alignment across stakeholders
- Experience leading MAC review processes in a regulated environment
- Demonstrated ability to challenge the status quo and push creative boundaries
- Strong communication, leadership, and influencing skills
- High level of innovation, curiosity, and ownership mindset