Rankings is seeking a proactive and strategic Digital Marketing Account Manager to oversee a dedicated client portfolio. The role involves fostering strong client relationships, analyzing account performance, and developing innovative strategies to optimize campaign return on investment.
Responsibilities:
- Develop and execute effective digital marketing strategies for our clients across all digital marketing channels
- Lead client communication and serve as the main point of contact between clients and our team
- Communicate consistently, responsively, and proactively to the client's points of contact
- Analyze campaign data and provide insights to clients regarding performance
- Share new services and recommendations to clients in their best interest
- Continuously monitor campaign performance and optimize campaigns as needed
- Collaborate with internal team members to ensure client goals are met
- Create monthly reports for clients summarizing campaign performance and next steps
- Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients' campaigns
- Effectively manage priorities and multiple projects within your client portfolio and for internal teams
Requirements:
- 2-3 years of experience in an Account Management role within a digital marketing agency
- Proven track record of managing successful omnichannel campaigns for clients
- Experience working with campaign diagnostic tools: Ahrefs, SEMrush, GSC, GA4
- Working knowledge of multiple core marketing channels: SEO, PPC, Local Service Ads, Paid Social, Organic Social, & Design & Development
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to manage multiple clients and campaigns at once