Senior Product Marketing Manager

Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology. They are seeking a Senior Product Marketing Manager to lead and scale their product marketing function across a growing portfolio of assessment solutions, defining positioning and driving go-to-market execution.

Responsibilities:

• Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback
• Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans
• Ensure each product line has strong positioning, messaging, and alignment to growth plays
• Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications
• Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities
• Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives
• Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points
• Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed
• Incorporate voice-of-customer insights and sales feedback into positioning and launch planning

Requirements:

• Proven experience leading product marketing in a B2B environment
• Strong track record of translating product strategy into effective go-to-market execution
• Experience managing and developing product marketing talent
• Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
• Experience supporting a multi-product or portfolio-based business
• Background in growth-play execution or sales enablement
• Experience incorporating customer insight and market feedback into messaging strategy