Sales Development Representative

Digital Media Solutions (DMS) is a leading provider of technology-enabled digital performance advertising solutions. The Sales Development Representative (SDR) role focuses on generating new business opportunities by identifying and engaging prospective advertisers through outbound prospecting and lead qualification.

Responsibilities:

• Conduct high-volume cold calls, emails, and other outbound outreach to prospective advertisers
• Identify and research target accounts and key decision-makers
• Generate interest and initiate conversations with new prospects
• Qualify prospects based on business needs, budget, and fit
• Ask effective discovery questions to determine opportunity potential
• Ensure leads meet criteria before passing to senior sales team members
• Consistently create qualified meetings and opportunities for the sales team
• Meet or exceed daily, weekly, and monthly activity and pipeline targets
• Maintain a steady flow of new prospects entering the sales funnel
• Accurately log all outreach, activities, and lead status in CRM (e.g., Salesforce)
• Keep prospect data up to date and organized
• Track personal performance against activity and pipeline goals
• Conduct timely follow-ups with prospects across multiple touchpoints
• Nurture early-stage leads until they are ready to engage with senior sales
• Maintain professional and persistent communication

Requirements:

• 0–2 years of experience in sales, business development, or a related field
• High school diploma or GED required; Bachelor's degree preferred
• Strong written, verbal, and interpersonal communication skills
• Comfortable making cold calls and handling rejection
• Ability to manage high activity levels and stay organized
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word, etc.)
• Inside sales or SDR experience with quota achievement
• Experience with high-volume cold calling and outbound prospecting
• Experience writing cold outreach emails
• Familiarity with Salesforce or similar CRM tools
• Understanding of sales activity metrics and pipeline generation
• Existing industry contacts or book of business (a plus)