Senior Product Marketing Specialist

Bamboo Rose is a company specializing in retail product development and supply chain management. They are seeking a Senior Product Marketing Specialist to drive product marketing efforts, translating product innovation into market messaging and enabling go-to-market teams with necessary tools.

Responsibilities:

• Develop and maintain a clear, differentiated market narrative for the TotalPLM platform
• Define product positioning, messaging, and value propositions
• Ensure consistency of messaging across Product, Marketing, and Sales
• Build core enablement assets including sales decks, datasheets, use cases, and product content
• Support go-to-market readiness and product launches
• Drive internal alignment on product capabilities and value
• Develop customer-facing product marketing content to communicate new features and drive adoption
• Support go-to-market initiatives including webinars and industry events by developing messaging, presentations, and sales enablement assets
• Partner with Sales and Marketing to ensure consistent product narratives in customer-facing settings
• Capture insights from campaigns and customer interactions to inform messaging and positioning
• Monitor competitors, market trends, and category shifts
• Create battlecards and competitive positioning frameworks
• Deliver win/loss insights to inform strategy
• Support analyst briefings and engagement
• Contribute to thought leadership and market-facing content
• Partner closely with Product, Sales, and Marketing teams
• Translate product innovation into customer-relevant narratives
• Support broader GTM initiatives and strategic campaigns

Requirements:

• 3+ years of experience in Product Marketing or a related go-to-market role
• Strong product + domain fluency with retail tech or adjacent industry preferred
• Proven ability to translate complex products into clear messaging
• Highly motivated self-starter with an energetic, proactive approach and a builder mindset, able to take ownership and drive execution from idea to impact
• Strong cross-functional collaboration skills across Product, Sales, and Marketing
• Excellent communication, storytelling, and content development skills
• Experience supporting webinars, events, or event-driven campaigns is a plus
• Analytical mindset with ability to synthesize market and competitive insights
• Familiarity with AI tools for content creation, research, or competitive analysis