Growth Marketing Lead Consultant

Unison is a San Francisco-based company pioneering a smarter way to own your home. They are seeking a data-obsessed performance marketer to serve as their Growth Marketing Lead Consultant, focusing on optimizing performance marketing efforts and lowering customer acquisition costs.

Responsibilities:

• Performance Management: Partner closely with the Digital Marketing Manager to manage and optimize a monthly budget across Paid Search (Google Ads), Paid Social (TikTok, Meta), Affiliate Partners to meet strict CAC and Return on Ad Spend (ROAS) targets
• Data Analysis & Reporting: Monitor daily performance dashboards. Use data to identify "leaks" in the funnel and reallocate spend from underperforming campaigns to high-efficiency winners
• Campaign Optimization: Execute A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates
• Strategic Auditing: Conduct a deep-dive audit of existing campaigns week-to-week to identify immediate "low-hanging fruit" for cost savings
• Cross-functional Collaboration: Work with teams (e.g. sales, product, data science) across the organization to detect where inefficiencies lie within the customer funnel to help solve and improve down funnel conversions
• Executive Reporting & Strategy: Work with the executive team and report directly to the President, providing weekly high-level briefings on channel performance, budget efficiency, and funnel health. You will be responsible for translating raw data into actionable business recommendations that influence company-wide resource allocation

Requirements:

• 4+ years in Growth or Performance Marketing with a proven track record of managing monthly marketing spend of $500k or more
• Advanced proficiency in Excel/Google Sheets; experience with data visualization tools (Mode.com or comparable) is a must
• You don't just optimize for the 'lead'; you optimize for a successful sale, which is a 'funded deal' in our business
• Proven track record of monitoring the full funnel to ensure that a decrease in Top-of-Funnel costs doesn't result in a decrease in application quality, approval rates, or conversion
• Familiarity with tracking pixels, UTM parameters, and GTM (Google Tag Manager)