Content Marketing Lead

Bunkerhill Health is seeking a Content Lead to build and own the content engine that defines its category in healthcare. This role involves creating high-quality content based on customer and product insights, and managing distribution across various channels to enhance visibility and engagement.

Responsibilities:

• Own end-to-end creation of content across formats: case studies, thought leadership, social, webinars, video, and more
• Work directly with customers to extract real outcomes and turn them into compelling, human-centered narratives
• Partner closely with forward-deployed engineers, founders, and internal teams to understand product developments, deployments, and real-world impact—and translate these into the right content formats (e.g., case studies, customer spotlights, thought leadership, launch narratives)
• Translate technical and operational work into clear, engaging, and credible content
• Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it
• Design and build a repeatable content engine that connects company priorities, customer signal, content formats, and distribution channels
• Structure and maintain core narratives, customer outcomes, and product developments so they can be easily turned into content
• Build and operate AI-powered workflows that increase the speed, consistency, and scalability of content production
• Develop systems (e.g., content pipelines, repurposing engines, tracking systems) that reduce manual work and increase leverage
• Continuously improve how we go from raw inputs (calls, product updates, customer results) to published content
• Own distribution across channels (LinkedIn, blog, website, etc.) and determine the right cadence, channels, and formats based on what is most effective
• Repurpose core content into multiple formats to maximize reach and impact
• Define and prioritize the content roadmap based on company priorities, product momentum, and market opportunities
• Partner with leadership to shape voice and presence, especially for founder-led content
• Track performance at a high level and refine approach based on what resonates